赫尔南迪亚兹·格拉纳多斯, 市场营销专家 in 慕尼黑，巴伐利亚，德国
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赫尔南迪亚兹·格拉纳多斯

验证专家  in 市场营销

市场营销专家

位置
慕尼黑，巴伐利亚，德国
至今成员总数
2022年11月14日

赫尔南 is a marketing expert with eight years of international experience in digital marketing, 沟通, and social media management. 在他的职业生涯中, 赫尔南 has performed different roles, managing marketing campaigns and running creative and strategic projects for 沟通 agencies and companies within the education and technology industries.

内容营销 策略内容策略社交媒体管理品牌战略Conversion Rate Optimization (CRO)社交媒体 市场营销 (SMM)内容创作社区管理社交媒体内容产品营销铅一代影响力营销Facebook的广告YouTube社交媒体人工智能营销沟通策略

项目的亮点

Phishing Campaign for Cybersecurity Awareness
Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.
Magic Desktop Campaign for HP
Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.
META Feature for Timify App
Led video production and content strategy for Timify's social media campaign.

专业知识

沟通策略内容创作文案创意策略影响力营销市场营销付费媒体社交媒体

工作经验

社交媒体 and 沟通s Team Lead

2022年至今
InnoGames
  • Worked with senior executives from other departments to launch new games, execute 沟通 plans, 创建内容.
  • Launched a brand new blog platform to engage new audiences through a new creative content strategy and boost website traffic.
  • Led video production strategy for all the games under the company's portfolio.

社交媒体经理

2022 - 2022
Timify
  • Created the social media department, launched Timify's social media strategy within different platforms, and introduced AI marketing and AI writing.
  • Built corporate videos for different marketing and 沟通 use cases.
  • Launched paid social media campaigns for different markets within Europe and the Americas.

Head of 社交媒体, LATAM

2019 - 2022
卡巴斯基
  • Led the Latin America social media regional strategy and team.
  • Worked on content localization—created and localized audiovisual and written content for key markets based on their specific needs and priorities.
  • Managed agencies for video content creation and content translation.

社交媒体经理 for Latin America

2016 - 2019
惠普公司
  • Launched social media and eCommerce campaigns, articulating with retail partners.
  • Led and launched sustainability marketing campaigns on digital platforms.
  • Produced photos and video content for social media targeting the brand, 其产品, 以及它的服务.

数字媒体经理

2013 - 2014
港务局Acevedo & Asociados
  • Worked with international brands to launch their marketing campaigns.
  • Led influencer marketing strategies for global companies.
  • Launched the digital strategy for website and social media accounts belonging to different clients.

社区经理

2012 - 2013
北方大学
  • Collaborated with senior executives to create marketing strategies.
  • Launched official corporate channels and created their 沟通 strategy.
  • Provided customer support through official channels.

Phishing Campaign for Cybersecurity Awareness

http://www.youtube.com/watch?v=YCPDaLd2j74

Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.

It was a social media campaign I led as part of my work for 卡巴斯基. I wrote the creative idea, managed the budget and external agency team that produced it, and launched the social media strategy after it was ready.

Magic Desktop Campaign for HP

http://www.facebook.com/HPColombia/videos/2371751522835224

Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.

I wrote the creative idea for the video, pitched the agency for its production, and managed the budget for execution. This campaign was launched on social media and more traditional media, including movie theaters.

META Feature for Timify App

http://www.facebook.com/TIMIFY/videos/720512545701280

Led video production and content strategy for Timify's social media campaign.

It was a new feature for the Timify app that provides business users with appointment booking options for their clients through Facebook's family of apps. I created the video idea with my team and worked on the video production with external creators.
2014 - 2015

Master's Degree in Media 管理

Bangor University - Bangor, Wales, United Kingdom

2008 - 2013

Bachelor's Degree in 沟通s

北方大学 - Barranquilla, Colombia

2011 - 2012

Academic Exchange in 沟通s

Troy University - Troy, Alabama, USA

2024年3月至今

数字营销 & 社交媒体

Edutin

2023年3月至今

How to Write Good Articles and 博客

游戏学院

核心

社交媒体 市场营销 (SMM), 市场营销, Facebook的广告, 内容创作, 社区管理, 影响力营销, 付费广告, 视频广告, Facebook视频广告, 社交媒体内容, 内容, 内容营销, 竞选策略, 内容策略, 社交媒体策略, 品牌, 内容营销 策略, 社交媒体管理, 品牌战略, Conversion Rate Optimization (CRO), 产品营销, 社交媒体广告, 铅一代, 社交媒体, LinkedIn营销, 文案, 品牌营销, 市场策, 公共关系(PR), 谷歌广告, 写作 & 编辑、市场调研 & 分析, 写博客, 广告, Search Engine Optimization (SEO), 人工智能营销, 搜索引擎优化内容, 数字营销

平台 & 工具

内容管理 Systems (CMS), Canva

其他

内容写, 策略, 付费媒体, 商业策略, 创造力, 公司的视频, 复制编辑, 校对, 内容管理, YouTube, 社会经济增长, 增长战略, 网站优化, 沟通, 新闻, 创意策略, 团队管理, 团队的领导, 数字广告公司, WordPress, 产品发布, 市场准入, 启动策略, 思想领导, 推特, Landing Page Optimization, 微软办公软件, 视频编辑, 视频制作, 摄影, 沟通策略, 客户体验, 机构, 品牌内容, 管理, 团队开发, 区块链 & Cryptocurrency, 人工智能 (AI), 内容定位, 领导, 数字媒体, 网页内容, 报告, 数据报告, Key Performance Indicators (KPIs), 数字战略, 博客, 广播新闻, 摄像

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